Case Studies

Women embroiders of Kashmir

In Kulgam district of Kashmir a craft based enterprise development programme was undertaken since 2010 wherein the actual training of the identified beneficiaries in various skills were carried out between 2010- 2011. 

The young women of these families who had the skill of embroidery participated in AIACA's training programme. In a span of 2 years, from family income of INR 2000/- per month, the income of only the women embroiders went up to INR 5000/- per month. Sales of the women's group of 30 women today has increased from INR 10,000/- in financial year 2011-2012 to INR 2, 99, 200/- in financial year 2012-2013. In the financial year 2013-2014 sales of the group has reached to INR 4,43,155. They are a regular supplier to a US based enterprise.

The women are empowered and run their own enterprise today and are training other women embroiders to develop their skills in order to increase their capacity for production.

Toda and Lambadi embroiders of Tamil Nadu

In another intervention for Toda and Lambadi embroidery in Tamil Nadu AIACA has been working with about 250 artisans since 2011 (a 3 years project) and have carried out capacity building and training leading to organization development, legal structuring, design innovation, product development. Training on packaging and marketing has also played a critical role in improving business in a significant way. Additionally new tools and techniques for production have also been introduced. 

Today, the range of increase in their sales annually is 73% to 98%.  The increase in monthly income of the Lambadi embroidery artisans is from INR 600/- per month (2011) to INR 4633/- per month (2014). For Toda embroiders, the monthly income has risen from INR 1272/- (2011) to INR 4000/- (2014). 

Tie and Dye artisans of Rajasthan

AIACA has consistently been working with the craft enterprise,DishaShekhawati in Sujangarh, Churu District, since 2012 when it became a Craftmark member. Many of the women in Sujangarh were left to provide for themselves when their husbands migrated to Gulf countries in search of work. Disha began working with 40 such women and trained them in the craft of Tie and Dye. AIACA has carried out several interventions in Sujangarh including chemical and natural dye training, design development, training for organizational development, production management and business and financial management. As a result of AIACA’s constant interventions, DishaShekhawati’s sales have improved substantially from INR 1,00,000 in 2012 to INR 18,00,000 in 2015. Disha’s products have not only received a great response in the retail market but have generated interest in the export market as well.

Disha now works with 400 women artisans who are now paid INR 100-150 per dupatta as opposed to Rs. 10 per dupatta in 2010. Marked improvement in product quality and design has led to this increase in artisan wages and recognition as skilled artisans.

Handblock printing artisans in Rajasthan

About 360 women from 4 villages in Ranthambore, SawaiMadhopur District, form part of the enterprise,DastkarRanthambore and practice the crafts of patchwork, block printing, tie-dye, sequins work, pottery, leather, and lac bangles. DastkarRanthambore was a combined initiative of Dastkar and Ranthambore Foundation to resettle communities in the SawaiMadhopur area of Rajasthan who had lost access to wood, water, and farming lands due to the creation of Ranthambore National Park.

DastkarRanthambore joined as a Craftmark member in 2006. AIACA intervened in the Block Printing cluster and supported DastkarRanthambore in developing its signature block printed collection which was marketed through AIACA’s catalogues to international buyers. Since then DastkarRanthambore’s block printed collections have generated tremendous international sales through buyers such as Ten Thousand Villages in U.S.A and continue to be the best selling collection with the same level of demand from the market.