AIACA is a non-profit entity that is enthusiastic about skilled and qualified professionals who wish to work in the crafts sector.

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Marketing Specialist

AIACA is inviting applications for a Marketing Specialist. The person will be based in Delhi.  The Specialist is expected to undertake the following duties:

Key Duties & Responsibilities

  • Increase market share of Craftmark members in retail and export market.
  • Generate new leads.
  • Execute, generate and manage production orders for exports, domestic retail and any other order, e commerce. Coordinate and ensure product quality, timely deliveries and fair pricing.
  • Make annual marketing business plans and calendar.
  • Customer Relationship Management: Both with foreign and domestic buyers coordinating on existing orders and generating new orders.
  • Coordinating and implementing all exhibitions and fairs: Abroad and Domestic.
  • Interact with groups from time to time to identify opportunities and gaps.
  • Give feedback to member groups on market trends and forecasts.
  • Tracking and reporting market (customer) & competitor information, including market feedback.
  • Development of marketing collaterals.
  • Active involvement and contribution in all product development workshops with groups and interaction with designers.
  • Develop and suggest new products to groups based on need.

Key Qualifications & Requirements

  • Masters or Bachelor’s degree in Merchandizing, Fashion/Craft & Design Management or any related field.
  • At least 3 years of professional work experience in the area of exports, merchandizing and client servicing including end to end servicing such as – buyer interest response, new product sampling, raising purchase orders, order fulfillment, export logistics etc.
  • Experience in working with international buyers.
  • Team player with a cooperative, positive attitude and willingness to take new tasks and challenges.
  • Strong interpersonal and relationship building skills, excellent communication skills, follow through and excellent attention to detail.
  • Willingness to travel to craft clusters.
  • Previous experience in the craft’s sector is preferred.

Computer skills: Excellent knowledge of MS Office, Preferable: Adobe/CorelDraw

Language skills: Fluent in English and Hindi.

Salary will be commensurate with relevant experience and qualifications.

Interested candidates matching the job requirement can apply to with the updated resume and cover letter by 30th April 2021.

Please note that only short-listed candidates will be contacted.