AIACA supports handicraft clusters to become independent, sustainable and market ready through a long term and intensive approach, wherein it works towards holistic cluster development for rural artisan clusters. This approach involves not only business and enterprise development and promotion but overall wellbeing and sustained income generation for the artisans. The key areas of work include mobilization and organizing of artisans, formation of registered enterprises, skill upgradation, design innovation, production planning, inventory management, market understanding, direct market linkages, occupational health and safety, environment friendly processes, technology use, and linkages to social welfare and financial schemes. Till date AIACA has worked with and uplifted livelihoods of more than 15000 artisans through cluster based projects.