Through this project AIACA aims to build on its experience to provide strategic and need based business development support to the selected craft clusters/groups in terms of skill development and design innovation, production management, capacity building in organization and business management, strengthening of business skills, marketing and branding of crafts, establishing direct linkage between rural craft clusters and the market, and generating livelihood and profit for the producers.

Under this project, AIACA has been working with multiple small and medium enterprises across Orissa, UP, Punjab, Rajasthan, West Bengal, Tamil Nadu, Uttarakhand, and Gujarat with multiple handicrafts such as bamboo, brocade handloom weaving, phulkari embroidery, tie and dye, appliqué and hand embroidery, and hand-beaded jewelry. Most of the beneficiary clusters are women clusters generating sustainable livelihood for women artisans.