Roopa Mehta (Member) is the CEO of Sasha Association for Craft Producers (“Sasha”) and the Secretary of Sarba Shanti Ayog (SSA) its associate development organization. Sasha/SSA provides business support inputs and market access for sustainable livelihoods to artisan groups based largely in rural communities and semi urban areas. She is on the Board of Sadhna, the handicrafts and income augmentation programme of Seva Mandir, Udaipur and the Managing Trustee of Ruro Agro Services Association, a registered trust which develops natural agro based products, trains producers and identify suitable markets. She is also on the Board of COMMACT International and World Fair TradeOrganisation(WFTO). Roopa Mehta is a MBA from Delhi University with further professional qualifications in Social Communication. In the earlier part of her professional career, Mrs. Mehta worked in hospitality and merchandising sector and she was the Chief Executive Officer of a renowned textiles manufacturing & retailing company before joining Sasha.