Siva Devireddy is the Founder of GoCoop.com, a global marketplace for weavers and artisans. With over 20 years of global technology & leadership experience, Siva strongly believes technology can drive social change and is passionate about innovations that promote social and economic development for the bottom of the pyramid. He was the Director of the Innovation Center for SAP with Accenture in India and played key management and technology leadership roles for multiple global clients. As the founder of GoCoop, he received Govt of India’s first National Award for Handlooms Marketing (eCommerce) in 2016. He was part of the World Economic Forum round table at Textiles India and United Nations ESCAP round table on eCommerce for sustainable development in Bangkok. He was also recognized as a Champion of Change by Hon’ble PM of India and Niti Aayog in 2017. He is a member of the UN ESCAP Digital Economy task force.