The project seeks to promote the production and consumption of eco-friendly textiles and improve employment and working conditions of artisans. The project brings together a range of partners to conduct action research to provide low cost technological solutions to reduce pollution from textile production. Main activities in the project include:
Establishment of a model eco-friendly textile park in Bagru, Rajasthan: The park would use green technology for production and effluent treatment. It would have infrastructure for water harvesting, water re-cycling and conservation
Production of Sustainable Textiles - a range of awareness raising and training activities will be conducted to promote sustainable production. Training would be provided to representatives of 300 SMEs, focussing on organic and environmentally sustainable means of production and socially responsible standards
Development and dissemination of a toolkit on Sustainable Textile Production in 30 textile clusters across the country
Models of low-cost technologies for effluent treatment relating to small-scale textile production will be developed based on technical research
Policy research on environmental issues relating to handloom and crafts production - Policy briefing papers on supporting effluent treatment and water conservation will be developed for advocacy with relevant government departments and private industry
Market research and product development activities at selected clusters will be undertaken to develop new eco-friendly product ranges and designs. A new range of products will be developed and showcased in an international trade fair
The project will also undertake brand development and eco-labelling with a view to having a marketing edge with consumers. The label will be developed in such a way that other non-textile based products will also be able to use it as long as they meeting the relevant environmental requirements.